Oriol Iglesias
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Journal Articles

Internal Branding - In search of a new paradigm: Guest editorial

Holger J. Schmidt, Nicholas J. Ind, Oriol Iglesias
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2021) 30 (6): 781–787.
https://doi.org/10.1108/JPBM-08-2021-013
Published: 03 August 2021
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Journal Articles

Mapping the domain of the fragmented field of internal branding

Fathima Zahara Saleem, Oriol Iglesias
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (1): 43–57.
https://doi.org/10.1108/JPBM-11-2014-0751
Published: 21 March 2016
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Journal Articles

The multi-sensory and multi-experiential brand challenge

Francisco Guzman, Oriol Iglesias
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6)
https://doi.org/10.1108/jpbm.2012.09621faa.002
Published: 14 September 2012
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Journal Articles

The effects of lower prices on perceptions of brand quality: a choice task perspective

Devon DelVecchio, Sanjay Puligadda
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 465–474.
https://doi.org/10.1108/10610421211264946
Published: 14 September 2012
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Journal Articles

Private label brands: measuring equity across consumer segments

Andres Cuneo, Pilar Lopez, Maria Jesus Yague
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 428–438.
https://doi.org/10.1108/10610421211264919
Published: 14 September 2012
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Journal Articles

Consumer recall of brand versus product banner ads

Eric Van Steenburg
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 452–464.
https://doi.org/10.1108/10610421211264937
Published: 14 September 2012
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Journal Articles

Brand mergers: examining consumers' responses to name and logo design

Joana César Machado, Leonor Vacas‐de‐Carvalho, Patrício Costa, Paulo Lencastre
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 418–427.
https://doi.org/10.1108/10610421211264900
Published: 14 September 2012
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Journal Articles

Sources of equity in fashion markets

Domingo Calvo Dopico, Cristina Calvo Porral
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 391–403.
https://doi.org/10.1108/10610421211264883
Published: 14 September 2012
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Journal Articles

Price strategy, information sharing, and firm performance in a market channel with a dominant retailer

Ruiliang Yan, Chris Anthony Myers, John Wang
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 475–485.
https://doi.org/10.1108/10610421211264955
Published: 14 September 2012
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Journal Articles

Systematic review on B2B branding: research issues and avenues for future research

Joona Keränen, Kalle A. Piirainen, Risto T. Salminen
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 404–417.
https://doi.org/10.1108/10610421211264892
Published: 14 September 2012
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Journal Articles

Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis

Ulla Hakala, Johan Svensson, Zsuzsanna Vincze
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (6): 439–451.
https://doi.org/10.1108/10610421211264928
Published: 14 September 2012
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Journal Articles

Key changes and challenges for brands in an uncertain environment

Oriol Iglesias, Jatinder J. Singh, Mònica Casabayó
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 436–439.
https://doi.org/10.1108/10610421111166577
Published: 20 September 2011
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Journal Articles

Antecedents of luxury brand purchase intention

Kuang‐peng Hung, Annie Huiling Chen, Norman Peng, Chris Hackley, Rungpaka Amy Tiwsakul, Chun‐lun Chou
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 457–467.
https://doi.org/10.1108/10610421111166603
Published: 20 September 2011
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Journal Articles

Operationalising brand heritage and cultural heritage

Ulla Hakala, Sonja Lätti, Birgitta Sandberg
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 447–456.
https://doi.org/10.1108/10610421111166595
Published: 20 September 2011
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Journal Articles

Diffusing the boundaries between luxury and counterfeits

Linda Lisa Maria Turunen, Pirjo Laaksonen
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 468–474.
https://doi.org/10.1108/10610421111166612
Published: 20 September 2011
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Journal Articles

The role of brand images in consumer practices: uncovering embedded brand strength

Anne Rindell, Oskar Korkman, Johanna Gummerus
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 440–446.
https://doi.org/10.1108/10610421111166586
Published: 20 September 2011
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Journal Articles

Antecedents of brand preference for mobile telecommunications services

Ahmed Alamro, Jennifer Rowley
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 475–486.
https://doi.org/10.1108/10610421111166621
Published: 20 September 2011
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Journal Articles

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Carsten Baumgarth, Lars Binckebanck
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (6): 487–498.
https://doi.org/10.1108/10610421111166630
Published: 20 September 2011
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