...Mark Peterson Purpose In an increasingly dangerous era for brands because of the emergence of fake news on the internet, brand managers need to know what is happening with fake news. This study aims to present perspectives on how to cope in an era of fake news. Design/methodology/approach...

...Zifei Fay Chen; Yang Cheng Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands on Facebook...

...Andrew Flostrand; Leyland Pitt; Jan Kietzmann Purpose Fake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42 brand management academics on the level of threat to, the involvement...

...Anouk de Regt; Matteo Montecchi; Sarah Lord Ferguson Purpose Diffusion of fake news and pseudo-facts is becoming increasingly fast-paced and widespread, making it more difficult for the general public to separate reliable information from misleading content. The purpose of this article...

...: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the morale and engagement of employees. The ideas herein can also enable...

...Pierre Berthon; Ekin Pehlivan; Taylan Yalcin; Tamara Rabinovich Purpose Berthon and Pitt (2018) recently highlighted the symbiotic relationship between fake news and brands. This paper aims to draw on semiotics to refine the fake/real news dichotomy to a fourfold typology. Design/methodology...

...Adam J. Mills; Karen Robson Purpose Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially in situations where the crisis is severe and consumers are highly involved. Design...

...Jeannette Paschen Purpose The creation and dissemination of fake news can have severe consequences for a company’s brand. Researchers, policymakers and practitioners are eagerly searching for solutions to get us out of the “fake news crisis”. Here, one approach is to use automated tools...

...Michail Vafeiadis; Denise S. Bortree; Christen Buckley; Pratiti Diddi; Anli Xiao Purpose The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of this study is to shed light...

...Caitlin Candice Ferreira; Jeandri Robertson; Marnell Kirsten Purpose The purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its binary nature. Through an evaluation of existing research...

...Kelly Weidner; Frederik Beuk; Anjali Bal Purpose The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of the motivation of the communicator disseminating fake news interacts...