... ; Seringhaus, 2005) and on luxury consumers’ social media behavior (Phan, 2011 , p. 224)”. Ko and Megehee (2012 , p. 1,395) state that “the role of fashion marketing of luxury brands is an area in need of new developments, theories, and knowledge in light of the trends toward global luxury and fashion...

...Ram Herstein; Shaked Gilboa; Eyal Gamliel Purpose – The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their perception...

...Francisco Guzmán; Oriol Iglesias; Domingo Calvo Dopico; Cristina Calvo Porral Purpose The aim of this research is to identify sources of differentiation in the fashion market as well as finding out sources of brand equity to distinguish the offer, enabling a better competitive position...

...Aron O'Cass; Eric Choy Purpose The purpose of this article is to examine Chinese generation Y consumers' fashion clothing involvement effects on specific brand related consumer responses including brand status, brand attitude and willingness to pay a premium for a specific brand. Design...

...Ronald E. Goldsmith; Mary Ann Moore; Pierre Beaudoin Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion...

...John Fernie; Christopher M. Moore; Alexander Lawrie The focus of this paper is two‐fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche‐market and privately‐owned companies to stock market listed...

...Pierre Beaudoin; Mary Ann Moore; Ronald E. Goldsmith This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed...

...Susan Auty; Richard Elliott This study considers the importance of fashion involvement in the interpretation of brands of jeans as measured by Snyder’s revised self‐monitoring scale, which discriminates between people who are highly motivated to respond to social cues and those who remain “true...

...John Fernie; Christopher Moore; Alexander Lawrie; Alan Hallsworth The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges and diversified into middle‐market diffusion lines. Central London has been the target for some of this development...

... a negative relationship between fashion innovativeness and fashion price sensitivity, thereby confirming previous studies. Additional analyses showed that the individual scale items and the short summed scales operationalizing the constructs possessed discriminant validity, enhancing the credibility...