... sector, our results are of high relevance for product, branding and communication decisions in the marketing area of the food industry. Decisions on product packaging have grown in importance in many industries in the past three decades (Spence and Piqueras-Fiszman, 2012), and they are especially...

... and analysis of brand perception represents an efficient tool for the brand extension. © Emerald Group Publishing Limited 2012 Brand management Brand extensions Quantitative methodology Food industry Marketing Slovenia New products Fast moving consumer goods An executive aummary...

.... An executive summary for managers and executive readers can be found at the end of this article. The developments on the world food market have, in recent years, been marked by rapid, unexpected and complex changes. The world food industry is operating in an explicitly dynamic environment that demands...

... contributions of this study is the identification and grouping of the most relevant factors, which have completed the scenario of the analysis. Pricing Demand Food industry Spain Establishing and changing the sale price of a product is an extremely complex multidisciplinary process involving...

... existed even before the birth of Rome. Food industry Product development Today it is hard to imagine that the spice trade reshaped the modern world. Demand for spices created empires and started wars and was the pressure that helped Europe discover the new world. Its history is long...

..., a Texas‐based franchisee (Hamstra, 1998a). © MCB UP Limited 2001 Franchising Brands Food industry A franchisor must decide if it has the expertise and originality to create a second brand, as well as the financial and human resources to commit to the development of a second brand...

... people (EIU, 1994). © MCB UP Limited 1996 Brands Diet Food industry Marketing communications Market research Another factor in the decline has been the adverse publicity regarding modern production techniques, especially for the intensive battery hen system, which accounts...

..., urban salesmen were used who were Moslem and spoke the language of the krupuk. Thus, some degree of homophily did exist between the change agents and the target market and this proved to be extremely important in the success of the campaign. Barriers Diffusion Food industry Implementation...

.... © MCB UP Limited 1992 Samples Consumer behaviour Confectionery industry Retail trade Food industry COMMENTARY THE EFFECT OF FREE SAMPLES ON IMMEDIATE CONSUMER PURCHASE H. Bruce Lammers Over a period of three days, a portion of customers who entered a well-established, tenyear old...