... a brand preference (e.g. more automatic at low levels vs more deliberative at high levels). Given that gender differences are found to be context-dependent, it was expected that, when forming a single brand preference, men would emphasize instrumental aspects (functional and socially conspicuous utilities...

... similar store offers. © Emerald Group Publishing Limited 2012 Consumer behaviour Prices Gender Internet Electronic commerce Channel transition Retail versus e‐tail Gender differences Price knowledge For reasons that range from convenience to perceptions of savings, consumers...

...Sigal Tifferet; Ram Herstein Purpose Gender is one of the most common forms of segmentation used by marketers. However, not enough data on gender differences has been collected in the field of consumer behavior. Based on tenets from evolutionary psychology, the purpose of this paper...