... identification Internal marketing From an intraorganizational perspective, consumers also consider the fairness of the system within the organization (Ordabayeva et al., 2022). For example, when consumers or employees have misperceptions about the fairness of the system (e.g. pay gaps between...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Internal branding Work engagement Mission engagement Organizational identification Emotional exhaustion Cognition SEM Internal marketing Marketing management Brand engagement Brand communication...

... Internal branding Employer branding Employee performance Internal marketing Brand identification Turning service employees into brand champions has become crucial in building a strong brand, especially in high-contact services such as financial, legal, and higher education (Dean et al...

... The paper makes a theoretical contribution to research on internal branding and sustainability by examining the potential interrelationships between internal branding strategies and sustainability performance. Within the research stream of internal marketing, studies focusing on internal branding confirm...

... it is critical for the institution's brand identity to be promoted externally, the brand promise must also be supported internally through various promotional methods. One such option may be the brand community. Brands Brand management Internal marketing An executive summary for managers...

...Ioanna Papasolomou; Demetris Vrontis Purpose Starting from the premise that there are critical issues that should drive brand success, this study seeks to investigate the way the UK retail banking industry has sought to build and sustain a strong brand by launching an internal marketing (IM...

... that they play in enhancing the brand promise. © Emerald Group Publishing Limited 2005 An executive summary for managers and executive readers can be found at the end of this article. Brands Internal marketing Human resource management The human resource (HR) management role...