..., brand passion and brand addiction (Study 2), which shape the relationship between human brands as masstige brands and key consumer behaviours, including loyalty and compulsive buying. Design/methodology/approach The qualitative study (Study 1) used Leximancer software to conduct content analysis...

... of beyond purchase CE and their effect on loyalty. Design/methodology/approach The study uses a survey for data collection and assesses the measurement model with confirmatory factor analysis and uses partial least square-structural equation modeling for the structural model. Findings The study...

... to brand equity (store awareness, store image, store perceived quality and store loyalty) and innovation, sustainability and the global retail equity, this study aims to examine these links in depth. Design/methodology/approach For a sample of 510 customers of grocery retail establishments...

..., on how this combination of PL strategies conditions the results of the retailer that manages them. This study aims to examine the formation of PL brand equity and its effect on store loyalty for retailers with differently tiered PL programs (a “better” program with standard PL vs a full PL quality...

...Arnaldo Coelho; Cristela Bairrada; Filipa Peres Purpose This paper aims to identify the impacts of brand communities on relational outcomes such as word-of-mouth, advocacy and loyalty through the mediating effects of brand love. Design/methodology/approach In total, 510 valid questionnaires...

... of CSR for banking companies, especially if its effects on customer responses are considered (Pérez et al., 2013a). © Emerald Group Publishing Limited 2015 Satisfaction Emotions Loyalty CSR perceptions Identification Commercial banks Savings banks An executive summary...

... peers. Design/methodology/approach – The paper does this through a literature review of the insurance market and customer relationship management, and a detailed study of the company loyalty programme and its application to its customers. Findings – The loyalty programme employed suits...