... impact on improving company performance, especially in brand recognition. Originality/value – This is the first empirical test of a new product evolutionary cycle that incorporates influential bodies as one of the driving forces. The approach to correlate company performance with active management...

... their firm's new product activities or (more likely) their less seasoned team participants. The book is organized into fourteen chapters. The first three provide an overview of product planning, the next seven sequentially cover the various stages of the NPDP, and the remaining four concern life cycle...

...K.B. Saji; K.B. Saji; Shashi Shekhar Mishra Purpose The purpose of this paper is to explain the role of firm resources and environmental variables for pursuing new product commercialization in high‐tech markets. Design/methodology/approach The research design employed for the study consisted...

...Tina Vukasovič Purpose The main purpose of this article is to present a research study of brand extension with developing an innovative product in a new product category. Design/methodology/approach A case study is presented by one of the leading Slovenian brands in the market of fast moving...

... at: dpitta@ubalt.edu © Emerald Group Publishing Limited 2011 Brand management New products Tourism Chile For the most part, modern marketers apply brand management to relatively new products. In the industrialized world, brand management is more than an extension of the product...

... the multi‐faceted nature of reference price in measurement and research. Originality/value A number of studies have examined reference price effects in existing and established product categories. Yet few studies have examined reference price effects in new product categories despite calls...

... behaviors such as people's interpersonal preferences (Synder and Fromkin, 1980), preferences for musical composition (Vitz, 1966), infant's preferences for objects (Rheingold, 1985) and preferences for new products (Meyers‐Levy and Tybout, 1989 ; Peracchio and Tybout, 1996). The “Fit” hypothesis...

... --> New products Asia Marketing Product design Outsourcing Innovative companies have realized that efficient and effective NPD would only be possible at a reasonable cost if they shared the risk with partners. In chapter 5, Baker discusses the outsourcing issue, giving examples from Taiwan...

...Geoffrey P. Lantos; Donald L. Brady; Patrick H. McCaskey Purpose This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis...

...Nukhet Harmancioglu; R. Zachary Finney; Mathew Joseph Purpose This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products. Design/methodology/approach A total of 157 consumer surveys were collected and these were analyzed using...

... derivatives at the belief level to understand how consumers utilize the “components” (e.g. “handheld electronic products” and “computers” in a handheld computer). Specifically, we study belief transfer – how strongly beliefs from the components transfer to derivatives. New products Brand extensions...

... reveal significant interaction effect with elaboration. They conclude that negative framing is more effective under low elaboration, and positive framing is more effective under high elaboration. The product in the research setting was detergent. Dentistry New products Design Consumer behaviour...

...Ben Lowe; Frank Alpert Purpose The purpose of this paper is to provide guidance within the reference price literature by investigating which is the best measure of reference price for the, as yet, unstudied context of new product categories. The paper also intends to examine another reference...

... between the IT department and new product development (NPD) teams can inform whether firms reap the expected benefits from their IT. The purpose of this paper is to provide an initial observation that helps in recognizing the unique relationship between the IT department and NPD teams. Design...

...Dennis Pitta Purpose The paper plans to explore the global environment and its implications for new product developers. Design/methodology/approach The case was written after in‐depth interviews with company managers. Findings The paper provides information and action approaches to new...