... four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive ownership, and CBP purchase intention. Findings Consumers were found to have more favourable perceptions of BP than CBP...

... they evaluate the brand and the product, which explains the assimilations and/or contrast effects which have been observed. Perception Quality Expectation Brand equity An executive summary for managers and executive readers can be found at the end of this article. © Emerald Group Publishing...

... to be highly significant, while Ahmed and d'Astous (1993) found price not significant in value perceptions, while COO and brand were. Yet, Ahmed et al. (1994) found price was more significant than country of design or country of assembly to purchase managers. Ettenson et al. (1988...

...Francisco Guzmán; Temi Abimbola; Malaika Brengman; Kim Willems Purpose The purpose of this paper is to identify the main determinants of fashion store personality, as perceived by the shopper. It aims to discover factors that are responsible for specific store personality trait perceptions...

... their brand knowledge differs depending on their attitudinal and behavioral brand response. Such a perspective may provide more useful insights to fostering brand response than studying inter‐brand differences. Brand image Perception Brand awareness What consumers know about a brand...

... and low quality as the main drivers of this categorization. Originality/value This paper extends past studies by measuring the perceptions of private labels as individual brands within a market, which more closely represents actual consumer memory structures. It also uses both positive and negative...

... that collections of goods as bundles are usually marketed at a discount to the same collection not bundled. Loss aggregation theory posits that consumers perceive an aggregation of prices as being less than the sum of its parts because they perceive prices as losses, and losses have a concave value perception...

... a gap in the literature on consumer perception of multiple‐concept extensions. Finally, in Study 3, we consider how the additional presence of brand associations influences evaluations of brand derivatives. Brand associations can exert a powerful influence on evaluations of new branded products...

... the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used...

...Juha Munnukka Purpose The purpose of this paper is to investigate customers' intentions to purchase mobile communications services and how these intentions are affected by the customers' price perceptions in two customer segments – a mobile segment and a combined segment. A further aim was to gain...

... countries, and those based on perceptions and affect in the west. The study also demonstrates the usefulness of the web method in international pricing research. Adam Nguyen can be contacted at: anguyen@siena.edu This negative effect of odd pricing is expected to be stronger in high than low, context...

... Consumer behaviour Perception An executive summary for managers and executive readers can be found at the end of this article. Target market insights: the topic of endless discussion and debate. Whether or not to target is not the question. Who or what to target … aah, that is where the real...

... were evaluated and analysed by using the computer‐aided data analysis programme SPSS. Findings The study concluded that people purchase high technology products primarily for prestige (usage) rather than to satisfy particular needs, and perception of change (culture) affected the adoption process...

... price issue for the new product category context: whether greater price uncertainty in this context makes it worthwhile to measure consumer confidence in reference price perceptions. Design/methodology/approach This research uses the experimental method to determine which measures of reference price...

...Thomas Kramer; Hyeong Min Kim Purpose The purpose of this study is two‐fold. First, to explore differences in consumers' deal perceptions for coupons framed as potential gains to be obtained versus equivalent losses to be avoided. Second, it seeks to demonstrate the underlying process...

... factors that influence fairness perceptions including price perception and consumer vulnerability. Design/methodology/approach The study is conducted in the context of automobile purchases in major German car dealerships. Based on a theoretical conceptualization of the constructs and an empirical...

... of the decision process. Findings Analysis of covariance (ANCOVA) reveals that euro prices influence the treatment of price information, price perception and, to a more marginal extent, the perception of product value. Individual factors, such as increased experience with the euro, moderate judgmental bias...

...C.D. Simms; P. Trott Purpose The paper aims to investigate the main aspects of perceptions of the Mini brand in the UK. Given that consumers' perceptions of a brand are represented by brand awareness and brand image, this research undertakes an in‐depth investigation of the image of the BMW Mini...

...Hyeong Min Kim; Luke Kachersky Purpose The purpose of this article is to conceptualize dimensions of price salience. Price salience influences price perceptions and deal evaluations. This is especially true when a price consists of more than a single number (multi‐dimensional prices). Yet...

.... For example, a consumer may be more sensitive to losing $50 personally than having someone else lose $50. So the convex curve OA (locus of self) is steeper than OA (locus of others). © Emerald Group Publishing Limited 2005 Prices Perception Loss aversion Brand loyalty Brand...