... a review of the topic through a meta-analysis. Product-related characteristics comprise product attributes such as price, brand image, reliability, durability, physical appearance, quality, perceived fashion content, functional and hedonic or symbolic benefits (Tom et al., 1998 ; D’Astous...

...Hooman Estelami; Carlo Francis V. Raymundo Purpose The growing volume of consumer transactions in used products markets has given rise to strategic decisions made by sellers in the amount of information disclosed on usage‐based attributes – product attributes that quantify the degree by which...

.... vehicles; 2. engines; and 3. services. Brand identity Product attributes Brand management An executive summary for managers and executive readers can be found at the end of this article. Brand managers, chief marketing officers, and branding academics recognize that a brand...

... to the branded product that may be discreetly deconstructable and anticipated, advantageous product attribute development can progress with some certainty. Further, new product launches can be timed to coincide with receptive consumer conditions supported by appropriate attribute emphasis. Originality/value...

... and loyalty in a unique context (internet), and compares this with the bricks and mortar context. © Emerald Group Publishing Limited 2006 Retailing Corporate branding Cognition Product attributes Consumer behaviour Brand management An executive summary for managers and executive readers...

... and credence attribute performance evaluations. However, brand experience is found to reduce the advantage branded products for products with experience and credence attributes. Product attributes Consumer behaviour Product specification Product positioning Product management An executive...

... an analysis of how one entrepreneurial manufacturing concern in the UK, Dyson Appliances, successfully built a strong brand of vacuum cleaners during the 1990s. In particular it considers the importance of brand image and the role of product attributes and the development of the brand’s personality...

...Rebecca J. Morris; Charles L. Martin Provides an example of a firm’s use of distinguishing product attributes to engineer and nurture strong consumer‐brand relationships. Ty Inc., manufacturer of the popular Beanie Babies brand, has effectively engineered the brand to incorporate attributes...

... A: Obtain competitive advantage over non‐online competitors. Indicator B: Improved business performance. Indicator C: Improved business relationship with customers/suppliers. Indicator D: Continuation of current benefits. © MCB UP Limited 2000 Product...

... MCB UP Limited 1998 Advertising Brand extensions Brands Consumer behaviour Marketing strategy Product attributes The investigation of the conditions which lead to successful brand extensions has received considerable attention in the literature (e.g. Aaker and Keller, 1990; Boush...

... and cannibalisation risks. Formally stated: © MCB UP Limited 1998 Alcoholic drinks industry Australia Brand extensions Product attributes Product positioning When a new product line is launched into a category that is already served, what branding strategy should be adopted, and what factors...

... by means of the Kano method are very clear: Customer requirements Customer satisfaction Product attributes Product development More and more business enterprises realize that customer satisfaction is crucial for future business success. Striving for customer satisfaction means understanding...

... of branding and successful branding can achieve high market share and sales for an organization (Kotler, 1994 ; Shoebridge, 1993). © MCB UP Limited 1994 Australia Brand awareness Brand equity Consumer behaviour Food Health Marketing Market share Product attributes Product...