... hand, suggests an optimal partitioned price strategy where each the price of element is below the target consumer's reference price. © Emerald Group Publishing Limited 2012 Pricing Bundling Product mix Partitioned pricing Brand attributes Auctions Imagine that you have decided...

... Pricing policy Information media Product mix Information plays an ever more important role in our modern economic life. Its share of the economic output has been increasing for many years. If one wants to trade information on markets, one speaks about information goods, which is understood...

... the psychological impact of price bundling. Pricing Consumer behaviour Product mix An executive summary for managers and executive readers can be found at the end of this article. This paper examines a common marketing tactic called price bundling, defined as the practice of marketing multiple...