...Jake David Hoskins; Abbie Griffin Purpose This research paper aims to investigate detailed relationships between market selection and product positioning decisions and their associated short- and long-term product performance outcomes in the context of the music category: a cultural goods industry...

... effective for products that are positioned on quality, while differentiation based on the secondary features is more effective for products that are positioned on price. Also, marketing efforts to attract attention are more effective for products positioned on quality than those positioned on price...

... Brands Perception Product positioning An executive summary for managers and executive readers can be found at the end of this article. Private labels (PLs) are now a permanent feature of competitive retail landscapes all around the world. In Western Europe the PLs category is worth 20...

... satisfaction Expectation Affective psychology Product positioning Repeat buying An executive summary for managers and executive readers can be found at the end of this article. Consumer satisfaction is a topic with intrinsic scholarly and managerial relevance that has been a focus of interest...

... and credence attribute performance evaluations. However, brand experience is found to reduce the advantage branded products for products with experience and credence attributes. Product attributes Consumer behaviour Product specification Product positioning Product management An executive...

... allowing the identification of resources that lead to successful downtowns. Rodney C. Runyan can be contacted at: runyanrc@gwm/sc/edu © Emerald Group Publishing Limited 2006 Cities Brands Shopping centres Product positioning Small enterprises United States of America...

... is acting as a barrier when it comes to positioning and branding their organisation. Corporate branding Value added Customers Product positioning As customers become ever more demanding in a business environment where competition is fiercer (Day, 1999) and innovation faster (Datar et...

... and cannibalisation risks. Formally stated: © MCB UP Limited 1998 Alcoholic drinks industry Australia Brand extensions Product attributes Product positioning When a new product line is launched into a category that is already served, what branding strategy should be adopted, and what factors...

... and managerial implications, and avenues for future © MCB UP Limited 1998 Brand extensions Consumer behaviour Marketing strategy Product launch Product management Product positioning Brand extensions, in which existing brand names are used with new products introduced in different categories...

... of ideas into managerial issues, and then considers the specific characteristics of each cell of the price strategy matrix. © MCB UP Limited 1994 Competition Customer profiling Decision making Pricing policy Pricing strategy Product positioning Specific education in pricing other...

... national advertising and promotion campaign ever utilized to promote a media product in the Czech Republic. © MCB UP Limited 1994 Advertising Brand names Broadcasting Czech Republic Privatization Product positioning Television In 1991, two years after the fall of its communist...

...Chiranjeev S. Kohli; Lance Leuthesser Product positioning is a crucial component of competitive marketing strategy. Perceptual mapping techniques are frequently used to aid managers in making product positioning decisions. Presents an overview of perceptual mapping, explains the conceptual...

... be successful if price is the only marketing variable emphasized. Brand managers should therefore think in terms of a “premium quality positioning” that requires the application of quality cues across the marketing mix. © MCB UP Limited 1993 Brands Prices Product positioning USA Marketing mix...

... should result in both increased understanding of the risks involved and optimization opportunities prior to resource commitment. © MCB UP Limited 1993 New product development Product positioning USA Risk VOLUME 2 NUMBER 1 1993 The 20 Toughest Questions for New Product Proposals Larry...