..., such that consumers’ premium-level of purchase was magnified if they previously owned a vehicle of the same brand. The results of an experimental robustness test indicated that consumers’ preference for pre-owned vehicles with higher premium/luxury positioning was because of greater perceptions of the quality along...

... for brand-aschematic (novice and expert) consumers. Second, to make their choice, brand-schematic consumers place a greater reliance on quality cues than brand-aschematic consumers, whether they are novices or experts. Third, brand-aschematic novice consumers are only interested in two quality cues...

... in nature. Hooman Estelami is the corresponding author and can be contacted at: estelami@fordham.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Values Retailing Quality A large volume of research in marketing has examined...

...Justin Beneke; Ryan Flynn; Tamsin Greig; Melissa Mukaiwa Purpose This study endeavours to examine the influence of perceived product quality, relative price and risk, respectively, on perceived product value and, ultimately, consumers' willingness to buy private label household cleaning products...

... are perceived substitutes, quality, fairness, and unique value. Originality/value This research makes the following contributions. First, the authors are able to quantify ten factors of price sensitivity relevant to the evaluation of product pricing. Second, they are able to identify the relevant factors...

... to improved decision making. Originality/value While the literature on online reviews is relatively recent, it has expanded quickly during the past five years and this paper fills a need for a broad‐based overview of the field. © Emerald Group Publishing Limited 2012 Ratings Reviews Quality...

...Jagdish Agrawal; Pamela Grimm; Shyam Kamath; Thomas Foscht Purpose This study seeks to examine differences in the signals of brand quality that consumers utilize in and across different countries. The approach is driven by the practical goal of helping international firms understand how they could...

...Marianela Fornerino; François d'Hauteville Purpose This experimental research seeks to offer a method for measuring the respective product and brand contributions to the global perceived quality dimension in the case of five brands of orange juices. Design/methodology/approach...

... being the same it is necessary for it to offer a regular standard of quality within varying external constraints, and that consumers may actually search out such inconsistency. By extension, it is argued that this is relevant for other goods, such as a foods and fashions, and aesthetic and ludic...

... construct comprising retailer awareness, retailer associations, retailer perceived quality and retailer loyalty. Categorization theory is used to explain the differences in retailer equity across the two different store categories. A doubly multivariate design is incorporated in a structured questionnaire...

...Hooman Estelami Purpose The purpose of this paper is to examine the extent of use of the price‐quality cue in financial services, and to uncover some of its drivers. The drives studied are: advertising exposure, product complexity, and consumer price knowledge. The use of price as an indicator...

... and studies of grocery products. It compares and analyses the results from an explorative and qualitative field study with previous research on brand equity and food quality. Findings The study finds that brand equity and price premium focusing on the grocery sector specifically highlights the role...

.... While earlier studies were conducted using US and Korean samples, the present study also used a sample of Australian consumers. © Emerald Group Publishing Limited 2005 Consumers Brand equity Brand awareness Brand identity Quality Brand loyalty An executive summary for managers...

... in six consumer motivational factors. Quality, price, social acceptance, emotional, environmental value, and humane value were found to be strong and significant predictors of consumer preferences for wine from three US states (California, Oregon, Washington) and six countries (Australia, Chile, France...

... – such as brand name, price, retailer reputation, and country of origin – and their perceptions of quality, sacrifice, and risk. The study extends the perceived value model specified by Agarwal and Teas and tested in the USA. The results of this study, based on an experiment conducted in Sweden, suggest...

...Jukti K. Kalita; Sharan Jagpal; Donald R. Lehmann This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete information about both product qualities and prices. Specifically, manufacturers can use high prices to signal high quality...

...Mary R. Zimmer; Subodh Bhat The evidence for the reciprocal effects of a brand extension on its parent brand is unclear. An experiment was conducted to investigate the impact of an extension's quality, its fit with the parent brand, and parent brand dominance, on parent brand evaluation. The paper...

...Eidan Apelbaum; Eitan Gerstner; Prasad A. Naik Investigates the extent to which expert evaluations of quality impact price premiums of national brands over the store brands. Using data from Consumer Reports, finds that the average quality of store brands exceeds the average quality...

...Geoffrey L. Gordon; Roger J. Calantone; C. Anthony di Benedetto; Geoffrey L. Gordon; Roger J. Calantone; C. Anthony di Benedetto Posits a stagewise learning process involved in the building of brand equity: brand birth; the creation of brand awareness and associations; the building of quality...