...Anna Torres; Leonor Vacas de Carvalho; Joana Cesar Machado; Michel van de Velden; Patrício Costa Purpose Focusing on small- and medium-sized enterprises (SMEs), which are characterized by resource restrictions, this paper aims to explore consumer segment profiles by considering demographic...

... behavior for a major durable product: automobiles. Design/methodology/approach Using survey data from before and during the pandemic, the study implements Finite Mixture Modeling to unveil latent segments of U.S. consumers’ search behaviors and choices for Japanese automobiles. This analytic method...

... has explored the difference between lurkers and posters within these brand communities. However, there are other ways to segment members, just as there are many ways to segment customers of products and services – and this paper aims to be a step toward going beyond simple lurking vs posting behavior...

... literature by tying the well-established construct of brand store image to the fashion sector in the context of private and national labels. Ram Herstein can be contacted at: ram@lander.ac.il © Emerald Group Publishing Limited 2013 Fashion Segmentation National brand Private brand...

...) teen celebrities, four ads (8 percent) fictional characters, and one ad (2 percent) an adult celebrity plus a fictional character. Therefore, a majority of the milk mustache ads use adult celebrities. © MCB UP Limited 2002 Celebrities Advertising Segmentation Celebrity...