... Consumer inclusion Supplier engagement Brand strategy Ethical marketing Social responsibility Non-consumer stakeholders Marketing ethnography Inclusive design Brand trust Developing economies There is a pressing need for brands to keep up with changes in society and culture (Song et al...

..., ethical consumerism and hyperconnected societies emerged more recently. Six thematic clusters represent the field’s knowledge structure: (1) corporate branding and reputation, (2) sustainable business development, (3) sustainable branding and ethical consumption, (4) corporate social responsibility, (5...

... structural equation modeling was used as the primary data analysis method. Findings A brand’s precrisis commitment to social responsibility was found to decrease attribution of accountability across both types of crises. It also strengthened brand resilience, but this effect was more prevalent...

.... Thomas M. Hickman can be contacted at: tom.hickman@washburn.edu 07 05 2021 22 08 2021 25 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Values Sustainability Brand trust Brand image Social responsibility Brand...

..., mansions and other such luxuries have survived in history. Social responsibility Luxury branding International Marketing Luxury consumption intensifies many of the motivations underlying consumer behavior. It offers superior quality and performance, great elegance and beauty, long heritage...

... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Ethical Consumer Consumerism Social consumption Social responsibility Stakeholder Books with compact looks and colorful covers need not be easy to read. The Myth of the Ethical Consumer is perhaps...

...Temi Abimbola; Ming Lim; Tore Hillestad; Chunyan Xie; Sven A. Haugland Purpose The purpose of this study is to develop new knowledge on corporate branding from a corporate social responsibility (CSR) perspective. The paper is particularly concerned with how environmental awareness can function...