...Rafael Bravo; Nuria Labarta; José Miguel Pina Purpose This paper aims to examine how product design relates to brand heritage and how sustainable design reinforces this process in the luxury furniture sector. It focuses on functionality, aesthetics and symbolism and their effects on consumer...

...Irene Ricciardi; Martina Percuoco; Anna Prisco; Elisa Galmarini Purpose This study aims to explore the differences between large companies and family SMEs in the development of sustainable and innovative products, focusing on critical success factors specific to each type of company. Design...

...-free shopping represents a multifaceted challenge for both consumers and retailers, which goes against the dominant consumer culture (Lu, 2024). Packaging functions Packaging-free shopping Appropriation Sustainability The average European produces 180 kilos of packaging waste every year...

... co-branded product innovation (GCOBPI) and green limited edition co-branded product innovation (GLECOBPI) on brand value. Accordingly, this research addresses a significant gap and research area in the field of sustainable branding. It explores the role of green product branding strategies...

...Salvador Ruiz-de-Maya; Elvira Ferrer-Bernal Purpose This study aims to examine the public discourse on sustainable food packaging, evaluating the main characteristics of that discourse and how risk and analytical message content influence consumer engagement. Design/methodology/approach...

... with higher levels of concern are more likely to make environmentally friendly purchase decisions, aligning with the cognitive consistency theory (Kilbourne and Pickett, 2008). Product categories elicit differences as different product categories require different strategies to make sustainability...

...Kristina Nickel; Rebekka A. Böhm Purpose Visual sustainability has gained significant relevance for both firms and consumers. While the importance of perceived sustainability in package design is well researched, there is a research gap regarding divergent responses of consumers to perceived...

...Jiarui Li; Jiyun Kang Purpose Luxury brands struggle to communicate their sustainability commitments to consumers due to the perceived incongruence between “luxury” and “sustainability”. This study aims to provide luxury brands with insights on how to engage consumers with different social value...

...Jorge Nascimento; Sandra Maria Correia Loureiro Purpose This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current and emerging themes, theories, methods, contexts and future...

... 08 07 2023 28 08 2023 27 09 2023 12 10 2023 19 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only B2B Brand conscientiousness CSR Sustainability Sociopolitical activism Brand authenticity Corporate social...

...Bridget Satinover Nichols; Jon Frederick Kirchoff; Ilenia Confente; Hannah Stolze Purpose The triple bottom line of sustainability performance is well known; however, little research links it to consumer brand perceptions and intentions. This is important because consumers believe that brands...

...Yunjeong Kim; Kyung Wha Oh Purpose This study aims to identify the consumption mechanism by which consumers’ materialism creates purchase intentions for luxury athleisure products through impression management purchase motivation and to verify the moderating effect of sustainability...

..., are impactful to their clientele. Second, for consumers, sustainability is growing as a motivating factor in product consideration. Consequently, brands committed to sustainability want to promote their products accordingly to connect with the consumer. The purpose of this study is to determine how to trust...

... Publishing Limited Licensed re-use rights only Brand loyalty Sustainability eWOM Brand image Destination product quality Eco-tourism destination Psychological engagement Brand loyalty is a key factor in generating a competitive advantage for organisations by developing a long-term...

... to brand equity (store awareness, store image, store perceived quality and store loyalty) and innovation, sustainability and the global retail equity, this study aims to examine these links in depth. Design/methodology/approach For a sample of 510 customers of grocery retail establishments...

...Galina Biedenbach; Siarhei Manzhynski Purpose The purpose of this paper is to investigate perceptual differences between employees characterized by various levels of internal brand commitment and sustainability importance. The identified clusters of employees are compared considering the main...

... average of their brand equity values. Findings – Findings show that existing CBBE scales and related brand dimensions partially explain FBBE, namely, sustainability and brand experience, and that the product category contributes significantly in explaining FBBE. In addition, brand experience...

...Gargi Bhaduri; Jung Ha-Brookshire Purpose – The purpose of this study was to understand how male and female consumers differently evaluate sustainability claims from brands and how brands’ sustainability efforts and the presence/absence of information transparency in the claims affect their brand...

...Nancy Furlow © Emerald Group Publishing Limited 2014 --> Corporate social responsibility Sustainability Brand communication When you want to delve deeper into a topic you ask the experts, right? That is just what Christian Conrad and Marjorie Ellis Thompson...

...Dr Stuart Roper, Dr Leonor Vacas de Carvalho, Dr Francisco Guzman; Dale Miller; Bill Merrilees Purpose – The research aims to investigate the nexus between retailer corporate brand and sustainability practices. The literature linking these areas is relatively sparse. The point of departure...