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1-2 of 2
Keywords: Uniqueness
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Journal Articles
Journal of Product & Brand Management 1–17.
Published: 23 July 2026
..., a framework encompassing both mediation and moderation is developed to examine how the cultural values of horizontal and vertical individualism predict the desire for unique consumer products, focusing on the mediating role of the psychological need for uniqueness and the moderating role of acculturation...
Journal Articles
Journal of Product & Brand Management (2026) 35 (1): 59–78.
Published: 10 November 2025
... Declarations: No potential conflict of interest was reported by the author(s). 28 05 2024 28 10 2024 10 03 2025 17 07 2025 26 08 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Human brand Uniqueness Masstige...
