Issues

Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?

Jiaji Zhu; Yushi Jiang; Xiaoxuan Wang; Suying Huang
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Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Youjiang Gao; Hongfei Liu
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Building human brands: the role of critical reviews

Nadia Pomirleanu; Pavan Rao Chennamaneni; Babu John-Mariadoss; John A. Schibrowsky
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Ride-sharing platforms: the effects of online social interactions on loyalty, mediated by perceived benefits

Jing Zhang; Linghua Zhang; Bei Ma
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The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios

Ruijuan Wu; Jingjing Liu; Shuai Chen; Xing Tong
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Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures

Qi Yao; Ling Kuai; Lan Jiang
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How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement

Eunsin Joo; Jing Yang
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How emotions impact the interactive value formation process during problematic social media interactions

Moreno Frau; Francesca Cabiddu; Luca Frigau; Przemysław Tomczyk; Francesco Mola
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“Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

Jennifer Huh; Hye-Young Kim; Garim Lee
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