Issues

Book Review

Multichannel Marketing: Metrics and Methods for On and Offline Success

Adrian Palmer
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Direct marketing and relationships: An opinion piece

Sally Harridge‐March
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Principles for successful aCRM in organizations

Jayanthi Ranjan; Vishal Bhatnagar
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Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies

Yu‐an Huang; Ian Phau
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Online communities serving the consumer/producer: observations from the study of a fantasy world

Christele Boulaire; Raoul Graf; Raja Guelmami
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Note from the publisher

Note from the publisher

Vicky Williams
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Seminar report

Direct marketing is dead! Long live direct marketing!

Mary Miskin
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