Issues

Special Issue: Social Media and Mobile Marketing. Guest Editors: Steve Dix, Graham Ferguson

Consumer adoption of online collaborative customer co‐design

Jihyeong Son; Amrut Sadachar; Srikant Manchiraju; Ann Marie Fiore; Linda S. Niehm
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Facebook versus television: advertising value perceptions among females

Kelty Logan; Laura F. Bright; Harsha Gangadharbatla
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Who are the users of mobile coupons? A profile of US consumers

Hyunjoo Im; Young Ha
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Location‐based mobile advertisements and gender targeting

Syagnik (Sy) Banerjee; Ruby Roy Dholakia
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Guest editorial

Introduction to the special issue on social media and mobile marketing

Steve Dix
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Lead commentary

Going forward

Barry Unger
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