Issues

Special Issue: Digital Behavioral and Psychological Principles. Guest Editor: Angela Hausman

Behavioral and psychological aspects of interactive marketing

Angela Hausman
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Consumer responses toward online review manipulation

Yoon Jin Ma; Hyun-Hwa Lee
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Consumer – brand engagement on Facebook: liking and commenting behaviors

Sertan Kabadayi; Katherine Price
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Advertising in online social networks: the role of perceived enjoyment and social influence

Ana Maria Soares; José Carlos Pinho
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Consumer behavior in the online context

Shannon Cummins; James W. Peltier; John A. Schibrowsky; Alexander Nill
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