... rights only AI-Assisted reviews Trustworthiness Consumer behavior Food delivery services AI labeling effects Understanding how consumers interpret and respond to online reviews requires a theory-driven examination of the cues that shape perceived credibility in digital marketplaces...

... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction Marketing and finance Digital nudging Downstream reciprocity National Natural Science Foundation of China...

... only Artificial intelligence Consumer behavior Electronic products Decision-making Trust Purchase intention Within this broader landscape, the consumer electronics sector represents a particularly dynamic context for examining AI's impact on buying behavior. Purchasing decisions...

...), although they may occasionally trigger moral licensing among highly eco-conscious consumers (Lasarov et al., 2022). Augmented reality Sustainable fashion Social proof Anticipated pride Social influence theory Consumer behavior H4. Preview type moderates the indirect...

... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Social media influencer Persona attributes Content attributes Consumer behavior Social media influencers (hereafter SMIs) are people who create personal brands...

... and Limperos, 2013). In contrast to earlier communication theories, UGT posits that individuals actively pursue, identify with, and utilize media in order to satisfy specific gratifications (Katz et al., 1974). Research has been conducted using UGT to explain and forecast consumer behavior in digital...

... the analytical lens from its traditional roots in health and medicine to the intricacies of consumer behavior in response to advertising. By introducing a distinctive classification of product newness through INPs and RNPs, the research augments current understanding of effective advertising strategies...

... hypothesis is proposed: H3. Influencer interactivity positively influences parasocial relationships. Livestreaming commerce Influencer marketing Social media influencer Impulsive buying Parasocial relationship Consumer behavior Furthermore, existing literature...

... at: Caroline.Munoz@ung.edu Social media marketing Advertising Social media advertising Consumer behavior Social networking sites Personal branding Virtual marketing We also examine candidates' Instagram content that garnered the “most comments” from users during the campaign period. The following...

...-use rights only Facebook Sponsored post Message appeal Message strategy Engagement Congruence Social media advertising Native advertising Social appeal Personal appeal Consumer behavior Ariel University Research Authority and the Institute for New Media One...

... dimensions of the scale and key consumer behavior variables. Design/methodology/approach The current research consists of two studies: the first study constructs a scale; the second validates it. In Study 1, items were generated from existing scales as well as from qualitative responses. These items were...

... 2019 11 01 2021 11 03 2021 14 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social media marketing Branding Consumer behavior Consumer behavior internet Advertising Social media advertising Compared...

... 2021 Emerald Publishing Limited Licensed re-use rights only Internet marketing Personalization Data privacy Online advertising Online consumer behavior Advertising Consumer behavior Internet advertising Interestingly, recent studies reveal that consumers report more favorable...

... 27 02 2021 27 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only AI assistant Smart speaker Social response Media richness Parasocial interaction Trust TAM Mobile marketing Online marketing Online consumer behavior...

... 2021 Emerald Publishing Limited Licensed re-use rights only Online marketing Marketing communication Quantitative research Computer-mediated communication Consumer behavior Qualitative research Storytelling Emotions Engagement User-generated content Reputation management...

... information is generated, distributed and consumed (Lamberton and Stephen, 2016 ; Park et al., 2016). Research in the field of digital and social media marketing demonstrates that marketing and communications through SMPs are vital for understanding current consumer behavior (Appel et al...

... hypothesis was developed: Online consumer behavior Retail marketing Consumer behavior Customer service Retailing Retailing online Consumer shopping Buyer behavior Web aesthetics Stimulus–organism–response theory method Retail VisAWI E-commerce The development of internet-based...

... 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behavior M-commerce Structural equation modelling E-commerce Technology readiness Human-computer interaction perceived ubiquity With the advent of mobile phones and their applications, marketers have found...

... Emerald Group Publishing Limited Licensed re-use rights only Facebook Consumer behavior Social networking sites Social media advertising Social media have transformed the nature and scope of social networks, allowing users to express their identities and establish, expand...

.... The increasing availability of sources of information for consumers implies an increasing amount of stimuli permeating decision-making processes. In literature on consumer behavior and marketing, there are several studies addressing this matter, denoting its relevance in the academic realm; examples include...