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1-8 of 8
Keywords: Information technology
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Journal Articles
Journal of Research in Interactive Marketing 1–18.
Published: 05 August 2026
... and decision-making occur (Peltier et al., 2026 ; Wang, 2023). Social media marketing Critical theory Personalization Social networks Direct marketing Data privacy Interactivity Consumer behavior Internet Online consumer behavior Information technology Marketing psychology Human...
Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 20 February 2026
... 31 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Channel management Customer analytics Customer experience Information technology Multi-channel measurement Customer loyalty Kanghyun Cho can be contacted...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (5): 970–999.
Published: 12 June 2024
... marketing landscape. Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer-mediated environments Artificial intelligence (AI), once...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (1): 54–90.
Published: 26 July 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (2): 200–222.
Published: 11 February 2021
... rights only Online consumer behavior Customer value Services marketing Financial services e-commerce Consumer behaviour internet Service quality Information technology Eservice quality Blogs Digitalizations Digital technologies are revolutionizing service ecosystems (Dahl et...
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (1): 68–85.
Published: 01 February 2021
... consumers access and interact with information technologies designed to bring firms and customers together (Sandström et al., 2008 ; Souiden et al., 2019). How financial institutions and their customers exchange resources is highly dependent on the context in which the resources...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (3): 411–435.
Published: 25 September 2019
... quality Integration Mediation Structural equation modelling (SEM) E-commerce Electronic commerce Information technology Effort expectancy of internet users will enhance performance expectancy of users toward the adoption of the technology (Chaouali et al., 2016). This indicated...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 2–16.
Published: 14 March 2016
...; finally, we offer future reach needs in each of these areas. Interactivity Sales force management Information technology Multi-channel measurement International marketing communication Sales and distribution The growth of multi-channel communications has offered new opportunities...
