... Customer experience Information technology Multi-channel measurement Customer loyalty For fashion retailers, the rise in e-commerce has created a fundamental paradox. While online channels offer unprecedented scale and assortment (Lima, 2024), they are ill-suited to resolving the high product...

... Publishing Limited Licensed re-use rights only Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer-mediated environments Artificial...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

... rights only Online consumer behavior Customer value Services marketing Financial services e-commerce Consumer behaviour internet Service quality Information technology Eservice quality Blogs Digitalizations Digital technologies are revolutionizing service ecosystems (Dahl et...

... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...

... Structural equation modelling (SEM) E-commerce Electronic commerce Information technology The notion of the internet technology has made tremendous changes in the banking operations such as the usage of online banking services. Internet banking has transformed the banking industry worldwide...

...-channel research framework reported here is unique and will help guide research in this area. James W. Peltier can be contacted at: peltierj@uww.edu © Emerald Group Publishing Limited 2016 Interactivity Sales force management Information technology Multi-channel measurement...