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1-4 of 4
Keywords: Marketing information systems
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Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 28 April 2026
... Institute of Technology, Israel Funding: This research was supported by an internal research fund of the Holon Institute of Technology, Israel Customer value Younger internet users Marketing information systems Older internet users Word-of-mouth marketing Decision making © Emerald...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (1): 54–90.
Published: 26 July 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (1): 1–16.
Published: 09 January 2020
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (1): 4–17.
Published: 04 March 2014
..., as shown in Figure 1 . © Emerald Group Publishing Limited 2014 Data analytics Business intelligence Customer data management Customer insight IT management Marketing information systems Most corporations must now “market in a digital world”. The “always on” consumer...
