... Limited Licensed re-use rights only Interactive pricing Interactive marketing Monte Carlo simulation Price optimization Pricing strategy PGSA Real-time engagement E-Commerce Online shopping Shipping fee E-commerce vendors are increasingly implementing membership-based, threshold...

... enjoyment Search modality Affective spillover Consumption evaluation E-commerce Interactive marketing Insung Research Grant of Korea University Business School Funding: This research was supported by the Insung Research Grant and Korea University Business School Grant. Your...

... and decision-making; technology and interactivity; e-commerce and online behavior; trust, privacy and ethics; branding and brand management; social media and influencer marketing; advertising and communication; AI and automation; and word-of-mouth (Tables 3 and 4, Figure 1). Social implications...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social networks Online consumer behavior E-commerce Quantitative research Crowdfunding through online platforms has become a vital practice for entrepreneurs and startups to seek financial support...

...Eunjoo Jin; Matthew S. Eastin Purpose AI-driven product recommendation chatbots have markedly reduced operating costs and increased sales for marketers. However, previous literature has paid little attention to the effects of the personality of e-commerce chatbots. This study aimed to examine...

... illustrated to reveal strategic insights for academicians and practitioners. In the context of mobile application-based retailing, ability to accurately track and determine position of the items post order placement lends a degree of reassurance and strengthens trust in the e-commerce platform (Alalwan...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Internet marketing E-commerce Consumer behavior internet Human–computer interaction Donation crowdfunding Regret aversion bias Herding bias Optimum bias Overconfidence bias Today’s digital world has opened...

... rights only Online consumer behavior Customer value Services marketing Financial services e-commerce Consumer behaviour internet Service quality Information technology Eservice quality Blogs Digitalizations Digital technologies are revolutionizing service ecosystems (Dahl et...

...Masoud Ramezani Nia; Sajjad Shokouhyar Purpose The success of e-commerce websites depends on their effective communication and influence on their users. At first glance, the users are impressed by the website design and, if inspired, they would continue their operations on the website. This paper...

... Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing Computer-mediated environments Erik Ernesto Vazquez can be contacted...

... relationship with internet banking services. The study calls researchers to test the integrated UTAUT model in other electronic commerce (e-commerce) domains such as online booking or online shopping websites. Originality/value To the best of author’s knowledge, this study is the first that extend...

... be contacted at: neha.neha.bh@gmail.com 04 01 2018 12 04 2018 26 08 2018 27 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social networks E-commerce Consumer behaviour internet Virtual communities Millennial...

... was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many...

.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode E-commerce Customer experience Technology in retailing Digitalisations Firms are increasingly challenged to provide compelling customer experiences across online and offline touch points...

...Ernest Emeka Izogo; Chanaka Jayawardhena Purpose While e-commerce has been widely cited as the new marketing frontier, thus necessitating the need to deliver seamless shopping experiences across various online channels to achieve success, very few firms have the well withal to clearly tie customer...

...Yun Jung Lee; Sujin Yang; Zachary Johnson Purpose The inability to touch products online is the top reason consumers list for preferring to shop in traditional brick and mortar versus e-commerce stores ( Havas Worldwide, 2013 ). Need for touch (NFT) comprises autotelic and instrumental motives...

...Hoda Ghavamipoor; S. Alireza Hashemi Golpayegani; Maryam Shahpasand Purpose In this paper, a Quality of Service-sensitive customer behavior model graph (QoS-CBMG) is proposed for use in service quality adaptation in e-commerce systems. Success in achieving customer satisfaction and maximizing...

... 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behavior M-commerce Structural equation modelling E-commerce Technology readiness Human-computer interaction perceived ubiquity With the advent of mobile phones and their applications, marketers have found...

...Alena Kostyk; James M. Leonhardt; Mihai Niculescu Purpose Online customer ratings are ubiquitous in e-commerce. However, in presenting these ratings to consumers, e-commerce websites utilize different formats. The purpose of this paper is to investigate the effects of customer ratings formats...

... 11 2015 24 12 2015 25 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Mobile marketing Virtual worlds Social media marketing E-commerce Virtuo-physical consumers Digital marketers Walking down...