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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006059. When citing the article, please cite: Philip D. Cooper, Ralph W. Jackson, (1988), “APPLYING A SERVICES MARKETING ORIENTATION TO THE INDUSTRIAL SERVICES SECTOR”, Journal of Business & Industrial Marketing, Vol. 3 Iss 2 pp. 51 - 54.
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© MCB UP Limited
1988
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