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Purpose

This paper aims to study the embodied nature of service employees’ work in human touch contexts.

Design/methodology/approach

The paper adopts the practice theory as its interpretive approach, using focus group interviews with service employees from different industries.

Findings

The study identifies four practice bundles related to the embodied dimension of service employees’ work: orienting, attuning, connecting and wrapping up. The findings illustrate how employees’ knowledge, skills and capabilities are used via the body.

Practical implications

The study provides guidance for managers to use an embodied perspective in the management of service employees.

Originality/value

This study contributes to the discussion on embodiment in service encounters by highlighting the embodied nature of service employees’ work.

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