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Volume 1, Issue 2
1 February 1987
Journal of Services Marketing Cover Image for Volume 1, Issue 2
Review Article| February 01 1987

SOCIAL MARKETING AND HEALTH EDUCATION Available to Purchase

D.S. Leathar;
D.S. Leathar
Director of the advertising research unit which is funded by the Scottish Health Education Group to develop and assess its mass media communication.
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G.B. Hastings
G.B. Hastings
Research Fellow in the Advertising Research Unit.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1987
Journal of Services Marketing (1987) 1 (2): 49–52.
https://doi.org/10.1108/eb024708

The value of social marketing must ultimately depend on its ability to provide unique and practical assistance to those involved in “furthering social causes.” This article discusses what is unique about social marketing and then assesses its contribution in one specific area: health education.

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© MCB UP Limited
1987
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