It has come to the attention of the publisher that the article, Holmqvist J., Kabadayi S. and Winfrey D. (2026), “AI isn’t everything: a call for human-centric service research”, Journal of Services Marketing, Vol. 40. 2, pp. 89-95. Link to AI isn’t everything: a call for human-centric service researchLink to the cited article, was published with textual errors that were introduced during the manuscript preparation process and are not the mistake of the authors. These errors include the removal of personal pronouns in the abstract, duplicate author names in various citations on pages 1-4, and typographical errors throughout the article. Included below is a detailed account of these errors and their corresponding corrections.
Throughout the abstract “the authors” should read “we”.
The corrected citations are included here:
“Mariani et al. 2022” on page 1 should read “Mariani et al. 2022”.
“Sajtos et al. 2021” on page 2 should read “Sajtos et al. 2021”.
“Fehrer et al. 2024; Holmqvist et al. Holmqvist et al. 2025” on page 3 should read “Fehrer et al. 2024; Holmqvist et al. 2025”.
“Nadeem et al. 2021” on page 3 should read “Nadeem et al. 2021”.
“Vink et al. 2021” on page 4 should read “Vink et al. 2021.
“Field et al. 2021” on page 4 should read “Field et al. 2021”.
“Lu et al. 2020; Wirtz et al. Wirtz et al. 2018” on page 4 should read “Lu et al. 2020; Wirtz et al. 2018”.
The corrected typographical errors are included here:
On page 1, the keyword “service robot” should read “service robots”.
On page 2:
–“Arnoud and Price 1993” should read “Arnoud and Price, 1993”.
"–"“Service research now focuses on the service delivery through AI” should read “service research now focuses on service delivery through AI”.
–"“Obviously, these services can refer to services in which all main actors are humans but can also include technology.” should read “Obviously, these services can refer to services in which all main actors are humans, but can also include technology”.
–"“Paluch et al. (2020)” should read “Paluch et al. (2020)”.
–"“In Figure 1: “Charactecterized by human agency” should read “Facilitated by human agency” and “Can be faciliated or enhanced by technology” should read “Can be characterized or enhanced by technology”.
On page 3:
–"“However much of the seminal research in industrial services appears in journals outside the established service journals” should read “However, much of the seminal research in industrial services appears in journals outside the established service journals”.
–"“While much research already exist on conceptualizations and reactions to sustainable and circular services” should read “While much research already exists on conceptualizations and reactions to sustainable and circular services”.
–"“Good service design, including the design of service ecosystems, represent another important research avenue” should read “Good service design, including the design of service ecosystems, represents another important research avenue”.
On page 4, “Mele et al. (2025)” should read “Mele et al. (2025)”.
On page 5, there are two instances in which the spacing is inconsistent. The affected lines read “service environments can become more equitable and welcoming toward LGBTQIA + individuals.” and “the authors test their theoretical model of thanabot acceptance”.
The publisher sincerely apologises for these errors and for any inconvenience caused.
