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Volume 9, Issue 1
1 March 1995
Journal of Services Marketing Cover Image for Volume 9, Issue 1
Research Article| March 01 1995

The market for obstetrical services: an integrative approach to building relationships

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Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1995
Journal of Services Marketing (1995) 9 (1): 60–68.
https://doi.org/10.1108/08876049510079899

Describes the current scenario for maternity services. Delineates an integrative approach dealing with the information cycle and applies it to the market for obstetrical services. Discusses directions for future research and provides strategic recommendations.

Keywords: Customer loyalty, Hospitals, Information resources management, Marketing strategy, Maternity services, Medical professions, Relationship marketing, USA, Women
© MCB UP Limited
1995
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