Earlycite

Research Article March 19 2026
Actor’s personality traits and value co-creation (VCC) – evidence from the service sector
Dora Yeboah; Masud Ibrahim
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-12-2024-0617
View articletitled, Actor’s personality traits and value co-creation (VCC) – evidence from the service sector
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Research Article March 19 2026
Unveiling consumers’ cross-channel analysis: the underlying logic of omnichannel retail
Jian Liu; Chong Wang; Jixiao Wang
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-05-2025-0315
View articletitled, Unveiling consumers’ cross-channel analysis: the underlying logic of omnichannel retail
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Research Article March 19 2026
Exploring operating mechanisms of agricultural e-commerce service ecosystems from a multileveled perspective
Yi-An Chen; Chun-Liang Chen
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-06-2025-0410
View articletitled, Exploring operating mechanisms of agricultural e-commerce service ecosystems from a multileveled perspective
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Research Article March 16 2026
Extending the TCQ framework: redesigning digital customer experience in high-end luxury service contexts
Phil Klaus; Aikaterini Manthiou; Van Ha Luong; Ellie Hickman
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-05-2025-0339
View articletitled, Extending the TCQ framework: redesigning digital customer experience in high-end luxury service contexts
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Research Article March 5 2026
The hidden power of anticipated regret: how it shapes switching barrier-based service retention decisions
Jiun-Sheng Chris Lin; Cheng-Yu Lin; Chung-Yueh Wu
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-05-2025-0346
View articletitled, The hidden power of anticipated regret: how it shapes switching barrier-based service retention decisions
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Research Article February 18 2026
The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights
Ouidade Sabri; Redouane Bakrim; Martin Yongho Hyun
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-06-2025-0421
View articletitled, The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights
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Conceptual Paper February 17 2026
Co-creation convenience: reconceptualizing the customer convenience concept through the service-dominant logic lens
Tram-Anh Ngoc Pham
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-06-2025-0407
View articletitled, Co-creation convenience: reconceptualizing the customer convenience concept through the service-dominant logic lens
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Conceptual Paper February 13 2026
Revisiting consumer socialization: a conceptual framework for phygital services
Boris Bartikowski; Han Ma; Zhiyong Yang; Sijie Sun; Xiaodong Nie
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-07-2025-0458
View articletitled, Revisiting consumer socialization: a conceptual framework for phygital services
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Research Article February 6 2026
How does social monitoring strategy empower value co-creation: the moderating effects of urban digital infrastructure
Wei Yang; Xinyu Liu; Yin Zhou; Haidi Zhou
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-07-2025-0446
View articletitled, How does social monitoring strategy empower value co-creation: the moderating effects of urban digital infrastructure
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Research Article February 3 2026
From self-motivated trials to risk-taking: how older consumers change after engaging with innovative technologies
Kikyoung Park
Journal of Services Marketing (2026) https://doi.org/10.1108/JSM-08-2025-0525
View articletitled, From self-motivated trials to risk-taking: how older consumers change after engaging with innovative technologies
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