Issues

Market orientation, service quality and business profitability: a conceptual model and empirical evidence

Tung‐Zong Chang; Su‐Jane Chen
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Opportunities for marketing travel services to new‐age elderly

Anil Mathur; Elaine Sherman; Leon G. Schiffman
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Designing the service guarantee: unconditional or specific?

Gordon H.G. McDougall; Terrence Levesque; Peter VanderPlaat
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Internationalization of services: the service exporting decision

Kathryn Frazer Winsted; Paul G. Patterson
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Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Alice Kendrick
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