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Journal Articles

Customer satisfaction with services: putting perceived value into the equation

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Gordon H.G. McDougall, Terrence Levesque
Journal: Journal of Services Marketing
Journal of Services Marketing (2000) 14 (5): 392–410.
https://doi.org/10.1108/08876040010340937
Published: 01 September 2000
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Journal Articles

Designing the service guarantee: unconditional or specific?

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Gordon H.G. McDougall, Terrence Levesque, Peter VanderPlaat
Journal: Journal of Services Marketing
Journal of Services Marketing (1998) 12 (4): 278–293.
https://doi.org/10.1108/08876049810226955
Published: 01 August 1998
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