Issues

Developing marketing strategies for transnational service operations

Christopher H. Lovelock
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Internationalization strategies for services

Christian Grönroos
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International services: perspectives at century’s end

Terry Clark; Daniel Rajaratnam
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Wiring and growing the technology of international services marketing

Raymond P. Fisk
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The internationalization of services: trends, obstacles and issues

Saeed Samiee
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“Culture shocks” in inter‐cultural service encounters?

Bernd Stauss; Paul Mang
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International services marketing: review of research, 1980‐1998

Gary Knight
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Service quality by relationships in the international market

Kent Eriksson; Anders Majkgård; D. Deo Sharma
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The role of culture and purchase motivation in service encounter evaluations

Anna S. Mattila
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International services advertising: an examination of variation in appeal use for experiential and utilitarian services

Nancy D. Albers‐Miller; Marla Royne Stafford
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The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland

Tung‐Zong Chang; Rajiv Mehta; Su‐Jane Chen; Pia Polsa; Jolanta Mazur
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