Issues

Educating students: an ethics responsibility of credit card companies

M. Jill Austin; Melodie R. Phillips
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Assessing the performance of brand loyalty measures

Sharyn Rundle‐Thiele; Marisa Maio Mackay
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Cross‐cultural studies on the information content of service advertising

Susan H.C. Tai; Ricky Y.K. Chan
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At your service!Does country of origin research apply to services?

Rajshekhar G. (Raj) Javalgi; Bob D. Cutler; William A. Winans
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The effectiveness of service recovery in a multi‐industry setting

Anna S. Mattila
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