Issues

Relationship marketing and a new economy: it’s time for de‐programming

Evert Gummesson
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The future of relationship marketing

Jagdish N. Sheth
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Customer‐relationship levels – from spurious to true relationships

Veronica Liljander; Inger Roos
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Erratum

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Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship

Spiros P. Gounaris; Karin Venetis
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The effect of relationship marketing orientation on business performance in a service‐oriented economy

Leo Y.M. Sin; Alan C.B. Tse; Oliver H.M. Yau; Jenny S.Y. Lee; Raymond Chow
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Curing and caring in surgical services: a relationship approach

Markus Orava; Pekka Tuominen
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Book Review

Secrets of Customer Relationship Management: It’s All about How You Make Them Feel

Susan Fournier
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