Issues

Special Issue: Anatomy of services branding. Guest Editor: Aron O'Cass

Service with personality: a note on generalizing personality across services contexts

Nathalie Spielmann; Barry J. Babin
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The influence of culture and market orientation on services brands: insights from Irish banking and retail firms

Elaine Wallace; Leslie de Chernatony
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Achieving customer satisfaction in services firms via branding capability and customer empowerment

Aron O'Cass; Liem Viet Ngo
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The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

Tobias Schlager; Mareike Bodderas; Peter Maas; Joël Luc Cachelin
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Re‐examining the effect of service recovery: the moderating role of brand equity

Min‐Hsin Huang
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How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

Jean Boisvert; Nick J. Ashill
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Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

Phyra Sok; Aron O'Cass
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