Issues

Special Issue: Keeping Up With Methods - Service Marketing Research. Guest Editors: Voker Kuppelwieser, Phil Klaus

The sorrows of methods researchers

Volker Kuppelwieser; Phil Klaus
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The use of implicit measures in service research: Why, how, when and what is the way forward?

Nanouk Verhulst; Hendrik Slabbinck; Kim Willems; Malaika Brengman
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Customer churn analysis using feature optimization methods and tree-based classifiers

Fatemeh Ehsani; Monireh Hosseini
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Comparing human and synthetic data in service research: using augmented language models to study service failures and recoveries

Steven J. Bickley; Ho Fai Chan; Bang Dao; Benno Torgler; Son Tran; Alexandra Zimbatu
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Using PLS-SEM and XAI for causal-predictive services marketing research

Polat Goktas; Taskin Dirsehan
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