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Journal Articles

New directions for service research: refreshing the process of theorizing to increase contribution

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Roderick J. Brodie, Linda D. Peters
Journal: Journal of Services Marketing
Journal of Services Marketing (2020) 34 (3): 415–428.
https://doi.org/10.1108/JSM-01-2019-0048
Published: 07 May 2020
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Journal Articles

Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

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Roderick J. Brodie
Journal: Journal of Services Marketing
Journal of Services Marketing (2017) 31 (1): 20–23.
https://doi.org/10.1108/JSM-05-2016-0179
Published: 13 February 2017
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Journal Articles

Exploring dualities of service innovation: implications for service research

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Lars Witell, Laurel Anderson, Roderick J. Brodie, Maria Colurcio, Bo Edvardsson, Per Kristensson, Line Lervik-Olsen, Roberta Sebastiani, Tor Wallin Andreassen
Journal: Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 436–441.
https://doi.org/10.1108/JSM-01-2015-0051
Published: 14 September 2015
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Journal Articles

Brand Asset Management: Driving Profitable Growth Through Your Brands

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Roderick J. Brodie
Journal: Journal of Services Marketing
Journal of Services Marketing (2001) 15 (2): 160–161.
https://doi.org/10.1108/jsm.2001.15.2.160.1
Published: 01 April 2001
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