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Journal Articles

Challenges and opportunities for services marketers in a culturally diverse global marketplace

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Piyush Sharma, Jackie Tam, Zhan Wu
Journal: Journal of Services Marketing
Journal of Services Marketing (2018) 32 (5): 521–529.
https://doi.org/10.1108/JSM-05-2018-0150
Published: 13 July 2018
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Journal Articles

Exploring service climate and employee performance in multicultural service settings

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Chaktin Fung, Piyush Sharma, Zhan Wu, Yong Su
Journal: Journal of Services Marketing
Journal of Services Marketing (2017) 31 (7): 784–798.
https://doi.org/10.1108/JSM-08-2016-0316
Published: 12 October 2017
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Journal Articles

Role of personal cultural orientations in intercultural service encounters

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Piyush Sharma, Zhan Wu, Yong Su
Journal: Journal of Services Marketing
Journal of Services Marketing (2016) 30 (2): 223–237.
https://doi.org/10.1108/JSM-01-2015-0034
Published: 11 April 2016
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Journal Articles

Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

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Piyush Sharma, Zhan Wu
Journal: Journal of Services Marketing
Journal of Services Marketing (2015) 29 (2): 93–102.
https://doi.org/10.1108/JSM-12-2013-0330
Published: 13 April 2015
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