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Keywords: Marketing strategy
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (4-5): 278–295.
Published: 01 August 1999
... and implementation of international service marketing strategies. Research on internationalization of services has been more limited than for manufactured goods and has tended to focus on methods of entry into foreign markets (Vandermerwe and Chadwick, 1989; Johansson, 1990; Ikechi and Sivakumar, 1998...
