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Keywords: Marketing strategy
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Journal Articles
Developing marketing strategies for transnational service operations
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (4-5): 278–295.
Published: 01 August 1999
... Finland to Portugal (Briones, 1998). Other European countries, including the UK and Sweden, are expected to switch to Euros later. © MCB UP Limited 1999 Services marketing International marketing Globalization Marketing strategy When discussing international services marketing...
