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Keywords: Relationship marketing
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Journal Articles
Using the incomplete information framework to develop service provider communication guidelines
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (6): 535–552.
Published: 01 November 2002
... information to examine commonly practiced communication methods of advertising, signaling, personal sources and relationship marketing. Using the two‐dimensional framework advanced in this paper, 16 communication guidelines for service providers are presented. © MCB UP Limited 2002 Service...
