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Keywords: AI service apps
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (10): 87–112.
Published: 23 June 2026
..., and 90% of mobile internet time spent on apps, AI service apps have acted as an integral service touchpoint (Ceci, 2022 ; Kumar et al., 2024); the integration of AI into service ecosystems is reshaping how services function and how they are designed. However, AI integration in service...
