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Keywords: AR content quality
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 73–88.
Published: 29 November 2021
... Publishing Limited Licensed re-use rights only AR content quality AR environment embedding AR satisfaction AR interactivity AR enjoyment AR customization ISS TAM E-commerce Digitalization Customer experience Artificial intelligence Technology and service Behavioral insight...
