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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 645–658.
Published: 15 April 2025
...Nicholas Grech; Dominique A. Greer; Rebekah Russell-Bennett Purpose Service inclusion empowers customers to self-determine their life and future. Using the motivation-opportunity-ability framework and a strengths-based approach to vulnerability, this study aims to examine the lived experience...
