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Keywords: Affinity mapping technique
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 549–573.
Published: 06 May 2020
... of services Co-creation behaviours Personality traits Demographics Engagement PLS-SEM Personas Critical incident technique Affinity mapping technique Projective technique “Normal” users, in contrast to lead users or professional developers (Enkel et al., 2005 ; Magnusson, 2009...
