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Keywords: Aircraft industry
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (6): 399–409.
Published: 13 September 2011
... of it. © Emerald Group Publishing Limited 2011 Airlines Market share Bankruptcy Event studies Aircraft industry An executive summary for managers and executive readers can be found at the end of this article. The state of the airline industry today is grim. Demand has deteriorated...
