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Keywords: Airline ticket blind boxes
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–28.
Published: 21 July 2026
...Mengqin Liu; Xuefeng Zhao; Zhuo Li Purpose Airline ticket blind box services have emerged as a novel service format in which customers purchase a ticket before the destination is revealed. This research aims to investigate how customers form service evaluations when core outcome information...
