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Keywords: Alcoholic drinks industry
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (6): 481–500.
Published: 01 December 1999
... et al., 1993; Ledwith, 1984; Luik, 1993; Madden and Grube, 1994; Pollay, 1993; Schuster and Powell, 1987; Sparks, 1997). Sponsorship Sport Ethics Alcoholic drinks industry Tobacco industry Consumer attitudes Sport‐related government policy Issues such as anti‐trust...
