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Keywords: Amazon.com
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–21.
Published: 16 March 2026
... Amazon.com Digital retailing As customers continue to make online luxury purchases (Basu and Sondhi, 2021), by 2025, nearly a fifth of all luxury sales will be online, reaching approximately 74bn Euros (McKinsey, 2018 ; Chevalier and Gutsatz, 2020). e-Commerce accounts for 22% of luxury sales...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 443–457.
Published: 09 September 2013
... of our study, introducing a conceptual OCSE framework, and explore its dynamic nature. Finally we discuss the study's findings, their implications for theory and practice, limitations and future research directions. Customer experience Service experience Amazon.com Online experience Online...
